Excerpted from the introduction to Marybeth Bond's books and from articles she's written on the subject of "Women Travelers"
72 million US women traveled during the past year. (According to a Travel Industry of America survey 9/2001).
Of those who currently take nature, adventure or cultural trips, 75% are women.
Ten years ago, there were no such statistics. Now we know that the average adventure traveler is not a 28-year old male, but a 47-year-old female. And she wears a size 12 dress.
Last year women spent $55-billion in Outdoor Equipment, from hiking boots to specialized bike seats designed for the female anatomy.
The number of women-only tour operators has increased 230% in the past six years.
70% of all travel decisions are made by women,
- who they travel with,
- who pays for the trip,
- or where they go,
In order to substantiate this statistic (from an article in the LA Times), I contacted the owner of a very large travel agency in California. She has over 25 years of experience and employs over 30 agents. She surveyed her agents and responded:
"Yes, your statistics are right on. 70- 75% of the decision makers we deal with are women."
70% of all travel decisions are made by women. For example:
- Mom researches and then books the summer vacation for the entire family;
- Grandma surfs the Internet, collects brochures, books tickets and accommodations for a multi-generational family reunion at a resort;
- A middle age empty-nester books a five-day hiking trip with friends while her husband is golfing.